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Trent (co-owner, stylist)

Hailing from PEI, Trent Lowther has been living and working in Mile End for the past 20 years. Trent’s love for his work is rivalled only by his love of boxing, a passion he pursues with similar enthusiasm but, he admits, exponentially less skill.

Trent specializes in cut, colour and styling.


Samantha  (co-owner, stylist)

A native Montréaler, Samantha Diamond is passionate about her craft and forging personal connections with clients. She nourishes herself by playing drums in a band with her husband (The GTs), spending time with family and absorbing pop culture.


Samantha specializes in cut, styling, wedding and event hair.


Bernardo (co-owner, stylist)

Born in Peru and raised in Vancouver, Bernardo Fernandez landed in Montréal 20 years ago after a stint in London. When not at Sweet William, you can find him hanging out with friends, knitting and playing with his cat, Heidi. Bernardo is also an accomplished photographer. 

BernaRdo specializes in cut, colour, styling and photography.


Kat (stylist) 

Temporarily Unavailable

Born and bred on the shores of Nova Scotia, Kat McClelland has been with Sweet William for the past 9 years. She is as devoted to her clients as she is to her adorable family

Kat specializes in cut, colour and styling.


Sarah (reception)


Our delightful receptionist Sarah is a local gal. She puts the staff to the test with her own personal hair projects! A true gem, she is a warm and steadfast presence in the salon. And she makes a mean latté.

Sarah specializes in making you feel right at home.

Featuring Stylists:

TAnia Dos Santos


Christian Beaudoin

5337 Blvd. St Laurent, Suite #210, Montreal, QC, H2T 1S5
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