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Trent (co-owner, stylist)

Hailing from PEI, Trent Lowther has been living and working in Mile End for the past 20 years. Trent’s love for his work is rivalled only by his love of boxing, a passion he pursues with similar enthusiasm but, he admits, exponentially less skill.

Trent specializes in cut, colour and styling.


Samantha  (co-owner, stylist)

A native Montréaler, Samantha Diamond is passionate about her craft and forging personal connections with clients. She nourishes herself by playing drums in a band with her husband (The GTs), spending time with family and absorbing pop culture.


Samantha specializes in cut, styling, wedding and event hair.


Bernardo (co-owner, stylist)

Born in Peru and raised in Vancouver, Bernardo Fernandez landed in Montréal 20 years ago after a stint in London. When not at Sweet William, you can find him hanging out with friends, knitting and playing with his cat, Heidi. Bernardo is also an accomplished photographer. 

BernaRdo specializes in cut, colour, styling and photography.


Christian (Stylist)


Born in Beauce, Christian moved to Montreal in the 1990s to study hairdressing. He is passionate about the visual arts and fashion history. Music is an integral part of each and every day. You've probably come across him at an art gallery or a show! Christian’s warm personality will put you right at ease so you get the most out of your hair!


Christian specializes in colour, highlights, balayage and highly functional haircuts.


Sarah (reception)


Our delightful receptionist Sarah is a local gal. She puts the staff to the test with her own personal hair projects! A true gem, she is a warm and steadfast presence in the salon. And she makes a mean latté.

Sarah specializes in making you feel right at home.


Tania (Stylist)

Montreal-born, Tania is a seasoned professional with over fifteen years of experience. Committed to excellence, she approaches every client in her own unique, adorable way. With her creative vision, Tania tailors each style to suit individual preferences, emphasizing personalized beauty. More than just a stylist; she is a passionate advocate, helping clients embrace their unique beauty through the art of hairstyling.


Tania Specializes in cuts, colour, styling and wedding/event hair.

5337 Blvd. St Laurent, Suite #210, Montreal, QC, H2T 1S5
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